TOP 5 BENEFITS OF HAVING A CUSTOMIZED EMAIL FOR YOUR SMALL BUSINESS

Your meeting is ending with a savvy professional, only to receive a business card with an email from a Gmail or Yahoo account. When we see an amateur professional email from a personal Gmail or Yahoo account, our minds get to racing about the professionalism of the individual and their business. So let's chat about what are the top five benefits of having a customized email for your business.

IT'S PROFESSIONAL

Having a customized email gives your small business an instant sense of credibility, and portrays the image that you are established. Customers tend to look for some type of legitimacy before agreeing to work with a business.

A BRANDED EMAIL DOES THE MARKETING FOR YOU

Have you ever seen someone’s email address on a business card and looked up the website because you were curious? That doesn’t happen with free email addresses. Your email address should appear in your email signature as well as on business cards and marketing materials. Every place you have that branded email address is one more opportunity to attract new business!

CUSTOMIZABLE

A custom email address is just that, custom. Depending on the size of your small business, you might want different email addresses that pertain to different positions or employees.

Having specific email addresses helps keep your business organized and structured.

SECURE

Having an email address that is connected to your domain name ensures that as long as your domain name is registered, the email address(es) will be registered to you as well - and that any information (personal or business related) is protected from online hackers. Having a customized email address is secure for your business and for your clients.

IT BUILDS TRUST

Having a professional email address helps to build trust with your clients. Having both an email and website linked together shows you are serious about your business and it helps to earn trust from prospective clients or collaborators.

So if you're looking to bring your business from an amateur to professional status, then you need to transition to a customized email address. A customized email address can instantly improve the credibility of your small business tremendously. If you already have a business website, you can easily convert your email to a branded email address. Let’s explore the top five benefits of having a customized email for your business.